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Client Creative Brief
SMB Founder Landing Page
Section 1: Overview
- Project
- SMB Founder Landing Page
- Client name
- MarketerHire
- Format
- Landing Page — Long Scroll · Responsive — desktop 1280px max, mobile-first
- Objective
- Lead
- CTA Destination
- marketerhire.com/smb-founders
- Type of Creative
- Landing Page
- Channel
- marketerhire.com
Key Dates and Timeline
- Brief Assigned
- Tuesday, April 28, 2026
- Due Date (Client Presentation)
- Friday, May 8, 2026
Section 2: Creative Approach / Strategy
Goal of Landing Page
Catch SMB founder traffic from the Q2 Meta ads. Make the case in one scroll. The conversion event is the form fill, not a paid signup.
Why This Creative Approach
Q1 showed 32% of /smb-founders traffic bounces after Hero, so above-fold has to land the proof point fast. Trust bar at top (6,000+ customers, 95% trial-to-hire) does the heavy lifting before the visitor scrolls. No hero image — copy and proof carry the page. Single sticky CTA throughout reduces decision fatigue for high-intent founder traffic.
Target Audience
SMB founders arriving from Meta ads. Skeptical of agencies, burned by past hires. First-time visitors with high intent.
Metrics / Data (CMO)
Q1 baseline: 4.8% LP→FFd CVR on /smb-founders. Bounce 51%. Avg time-on-page 1m 22s. Top exit was after Hero (32%). Founder-pain hook ads land here at 2.3x baseline CVR.
Content
Landing Page — Long Scroll
CTA Destination (repeated)